The comps
Recent closed sales on your streets, not county-wide averages and not an automated estimate. I adjust for lot size, condition, layout and position, and I show you every sale I used.
I'm a licensed California agent representing home sellers, and my background is in data engineering. Every price I give you arrives as a written brief: the comparable sales it came from, the adjustment applied to each one, and what those homes actually did once they hit the market. Check the work, and argue with it.
Closing costs estimated at 1.1% for escrow, title, county transfer tax and customary seller fees. Some cities add their own transfer tax, and the City of Los Angeles adds a large one above $5M. Commission is negotiable and not set by law. Illustration only, not an appraisal or a quote.
Before there's a listing agreement, a sign or a commission, there's a document. It says what your home is worth right now and shows every sale that conclusion rests on, so you can check the work instead of taking my word for it.
| Comparable | Sold | Adjustment | Adjusted |
|---|---|---|---|
| Same street, 4 doors down | $1,412,000 | −$34,000 | $1,378,000 |
| Larger lot, one block east | $1,520,000 | −$71,000 | $1,449,000 |
| Same model, dated kitchen | $1,335,000 | +$52,000 | $1,387,000 |
| Corner lot, backs the road | $1,298,000 | +$63,000 | $1,361,000 |
Sample layout with illustrative figures. Your brief uses real closed sales from your own streets, pulled the week it is written. A pricing brief is a comparative market analysis prepared by a licensed real estate agent. It is not an appraisal and is not prepared by a licensed appraiser.
I work a defined map on purpose. Knowing a set of neighborhoods well is worth more to a homeowner than knowing the whole county vaguely.
Everything worth knowing before you pick up the phone, on one page, the way a property record reads.
Most listing appointments end with a price and a promise. This one ends with a price and the sales it came from, so you can argue with it.
Recent closed sales on your streets, not county-wide averages and not an automated estimate. I adjust for lot size, condition, layout and position, and I show you every sale I used.
What comparable homes actually did once listed: how long they sat, whether they cut, and what they closed at against asking. That tells you where the price stops being ambitious and starts being a problem.
What to fix and what to leave alone, what the first three weeks look like, and what we do if the market disagrees with us. Agreed before we list, not improvised after.
Commission is agreed in writing before any listing begins, and it is always negotiable. Rates are not set by law and no board or association fixes them. What you pay, and what if anything is offered to a buyer's agent, is decided in that conversation rather than assumed.
Recent closed sales on your streets, adjusted for lot, condition and layout, then checked against how long comparable homes sat and what they closed at against asking. Every sale and every adjustment is written down in the brief. If you think one of the comps is wrong, say so, because that is a useful argument to have before we list rather than after.
Yes, at no cost and with no listing agreement. Plenty of homeowners want the analysis years before they sell, or want a second opinion on a number another agent gave them. Both are completely normal reasons to call, and you keep the document either way. One thing to be clear about: a pricing brief is a comparative market analysis, not an appraisal. If you need a formal appraisal, for a lender or a court, that has to come from a licensed appraiser.
It can be shown to a smaller circle of buyers first, and you can choose to keep it off the MLS entirely. Be aware that narrowing the buyer pool can cost you money on the final price. I will put that tradeoff in writing so you are choosing it deliberately rather than by accident.
Ventura County including Camarillo, Moorpark, Simi Valley, Ventura and Ojai. The Conejo Valley including Thousand Oaks, Westlake Village, Newbury Park, Agoura Hills and Calabasas. The San Fernando Valley including Studio City, Sherman Oaks, Encino and Valley Village.
I am early in my real estate career, and I would rather you hear that from me than find it out later. I am licensed under DRE 02301544 and my responsible broker is LA Property. What I have built the practice around is the part I can do rigorously from day one: the pricing brief, where every sale and adjustment is written down and you can check it or hand it to someone else to check. Weigh that against years in the business, and ask any agent you interview to show you their comps the same way.
Send me the address and I will put the brief together. No cost, no listing agreement, and nothing becomes public unless you decide it should. A second opinion on a price another agent gave you is a perfectly good reason to get in touch.